The company aimed to evaluate two future ideas by gauging user reactions. Our task involved validating or invalidating these concepts. The client provided the origin and purpose of the ideas, leaving the methodology to us. Since the ideas were vague, we conducted competitive research, held internal ideation sessions, and collaborated with the client to refine and align our understanding.
What we did
After narrowing down the concepts, we created prototypes, ensuring alignment with the existing app. Throughout the process, we established a research plan specifying 30 participants for in-depth interviews. The focus was on gauging participants' enjoyment of new features rather than prototype usability. Client-approved questions guided the 10-day Zoom interviews, with Dovetail for note-taking, Respondent for recruiting and Miro for data synthesis.
Audit and discovery of background materials
Daily asynchronous scrum check-ins & weekly workshops/meetings
Facilitation of at least three working group workshops
Design mock lululemon web interfaces & conceptual digital product features
Creation of research protocol
Recruitment, screening, interviewing (including participant incentives)
Final Report
We delivered a comprehensive report to the client, incorporating both Raw data and a summary of indexed participant quotes and qualitative and quantitative data for presentation to stakeholders.
Immersive/participatory stakeholder final workshops
Raw data and a summary of indexed participant quotes
Final summary and report of findings